It was a big day today for COOK, with our first new shop of 2018 opening in Cirencester. Vanessa, the new manager, and her team were joined by some COOK veterans and it was a great day. The ribbon was cut at 9am by Pam Farnsworth, the Chair of Watershed, the local disabled riding charity the shop will be supporting.
Unsurprisingly, we’ve had quite a few queries about plastic recently, and we’re very happy to share what we’ve been up to behind the scenes at COOK to reduce – and hopefully eliminate – our use of it.
The biggest challenge has always been finding a tray that is both food safe and can go straight from the freezer to the oven. To date there hasn’t been a realistic alternative to plastic. However, the technology is finally catching up and we’re currently working on a trial to replace our plastic trays with a fully recyclable, paper-based version, similar to the kind we introduced with our new pie range last autumn.
Eating well at COOK has always been about knowing a meal has been hand-prepared with care using great ingredients, just like we would at home. It then comes down to using our common sense to eat a balanced diet (based on the government’s Eatwell Plate). This means not feeling guilty about enjoying the occasional treat but also making sure some meals are much healthier.