“The smallest act of kindness is worth more than the grandest intention’ - Oscar Wilde.
Here’s the problem: everyone running or working in a business knows the world and society are facing a crisis, existential in the case of the environment. And yet businesses are seen as existing for one purpose only: to make money for their owners, ideally at a better rate than the rest of “the market”, whatever that is. So the managers employed to run these businesses have an intractable problem: to either protect their careers by keeping their financial masters happy or to do the right thing for the planet and society but thereby risk financial performance and their jobs. Happily there is a solution to this dilemma. It’s called the B Corp movement.