I grew up with the independent food retail sector and I remain very loyal to it. Today it is a vital part of our growth and I’m very proud that COOK has never supplied any of the big four supermarkets.
I make no apology for being fussy about who we work with. Although we don’t want to make the concession application process overly onerous, it’s essential that we know our brand will be represented in the best possible light. We cannot emphasise enough how important the five criteria below are as we can’t accept any applications that do not pass these tests. We hate writing of rejection letters, so please consider each carefully.
I hope we’ll be able to work together … and for the long term. That’s what we’re all about.
1. You will currently be running an established food retail business (in the location as stated below) that already stocks a substantial premium food offering. I am afraid that we can’t consider start-up companies unless advanced product range, plans and store design can be presented.
2. You will be able to dedicate 1.7 metre ‘Novum Main Line’ chest freezers to displaying our remarkable meals at a current cost of £890 each plus VAT. These can be purchased through our supplier, who we will put you in contact with following a meeting with our account manager. This specific freezer model has been chosen as it fits our food packaging, is reliable and our COOK point of sale material has been tailored to fit around it.
3. Almost goes without saying, but we expect your retail environment to be tidy, clean, vibrant and well merchandised. Basically it needs to fit well with COOK’s premium positioning.
4. You have the sufficient footfall and suitable customer base to make a COOK concession commercially viable for both parties.
5. You are significantly distant from other COOK Concessions or COOK shops. We will review your location and it’s proximity to our existing stockists to consider the potential impact on their sales.
We’ll be in touch to discuss in more detail.
If you ‘tick the boxes’ above and want to know more, then please submit your name, email address and shop location postcode and we’ll be in touch to discuss in more detail.
"COOK's frozen meals look and taste like they've been home-cooked with love and flair."