At COOK, our core values are called Essential Ingredients.
We didn’t articulate our values for some good PR; they are at the heart of who we are and how we do business.
Guide our behaviour, both individually and as a company
Help us to answer tough questions
Help us articulate why we are different
Help us recruit and reward the right people
Our values apply to everyone. They aren’t always easy (or cheap!) to uphold, but that’s the point. If you don’t think that a member of the team, or COOK collectively, is living up to them, or you’re struck by an example of how we are, please let us know. For our values to matter, we need to keep them in the forefront of our mind.
We hope the short videos below will help explain why they are so vital.
Only by working together as one team can we achieve our goals.
We all have different roles, different abilities and different personalities: by collaborating we can do remarkable things.
We look out for each other, look after each other and muck in where necessary.
Like all families, sometimes we’ll fall out but we always make up after a row.
The pig was Winston Churchill’s favourite animal.
He reckoned that a cat looks down on a man, a dog looks up to a man, but a pig looks a man in the eye and sees his equal.
This sums up the way we talk to each other and our customers with absolute honesty and openness, looking each other in the eye as equals.There’s no “them” and “us”.We own up to our mistakes and we don’t do hidden agendas.
We’re all pig: no bull!
We all have the potential to do a remarkable job.
This means doing our work in such a way that someone else can’t help remarking how great it is.
We spend more hours working than doing anything else (unless you sleep A LOT).
Let’s make sure we enjoy it and have fun.
We take our work seriously but that shouldn’t mean we take ourselves too seriously.
Caring takes effort, not money.
It’s how we deliver quality in everything we do. If we care about our kitchen, our food, our shops, our service, our customers, our colleagues and our communities, it will make a huge difference.
The more we care, the bigger the difference and the more pride and satisfaction we can take in our work.
Combine our Essential Ingredients in just the right way and you get remarkable COOKies.