Inspiring Others

We’ve learned a lot since 1997 and we’re always happy to share our lessons. Here’s an archive of talks we’ve given, articles we’ve written and places we’ve found inspiration.

Inspiration From COOK

Lessons we’ve learned from 20 years of making mistakes.

Putting relationships first may be the only universal business strategy.

Why we’re part of the B Corp community.

Inspiration From Elsewhere

In this landmark TED talk, Simon Sinek asks: “WHY does your company exist?” We’ve spent a good few years trying to answer his question.

We were inspired by David Heiatt’s book, Do Purpose, which spells out why brands with a purpose do better and matter more. Find it and loads of other encouragement to go do, here.

  Dan Pink’s book, Drive, persuaded us we should stop paying bonuses. Watch this great, 10 minute animation of his ideas about motivation.

In 2017, we were one of six participants in a collaborative project on the future of food. By thinking of ourselves differently, we can change the food system. Read the Food Citizenship report here.

Eat food. Mostly plants. Not too much. Seven words from Michael Pollan that sum up all you need to know about how to eat. Check out more of his wisdom about food here.

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