We know COOK can be a real godsend to people during tough times. We also know there are plenty of people out there who would really benefit from our food but who can’t always afford it. In 2017, as part of our 20th birthday celebrations, we gave hundreds of people in our business two Care Cards each, providing the holder with 30% off our food for 12 months. Everyone was free to distribute the cards as they saw fit with the guidance that they were intended for people in need, whether they might be going through a crisis of some kind, struggling with ill health or caring for somebody else.
We are in the process of figuring out how to make this a permanent scheme.