Annual reports are usually exceedingly dull, full of figures and impenetrable jargon. It’s not surprising, then, that very few people actually read them. I hope ours is different.
If you work for COOK, I hope you read it and feel justifiably proud about everything we achieved together last year. I hope it brings back fond memories, raises the odd chuckle and makes you feel part of a remarkable company.
If you are a shareholder, I hope you read this and feel your capital is in safe hands, not only increasing in monetary value but in the positive impact it can have on society.
If you are a supplier, I hope you recognise your contribution to our success (we couldn’t have done it without you) and have the desire to build an even stronger working relationship with us.
Most importantly, if you are a customer (and I would love more customers to read this), I hope you feel that spending your money at COOK means not only getting the tastiest prepared food you can buy but also supporting a business that is about much more than making money. We know your pound is both precious and powerful and I can promise you we won’t forget it.
Of course, this report is mostly about celebrating the huge amount we achieved last year. But it is also important we remain true to the value we call Churchill’s Pig – a.k.a. looking people in the eye and telling the truth. So we are clear about what didn’t go to plan, too. Still, I’m pleased to say there’s far more of the former than the latter.