Tina from the People Team at COOK used to work for a matchmaking company, and witnessed first-hand its transition to online dating. Here are her tips to avoid the pitfalls of dating digital and finding love the old-fashioned way… It’s estimated the UK online-dating market is worth £119m, with over 9% of UK adults using sites. Online and mobile dating sites are easily accessible and low cost, some are even free to use. The best thing about them is that anyone can join … which is also the worst thing about them! If trawling through endless profiles isn’t your cup of tea, have a look at these options to meet new people.